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Discuss three appeals to ethos in this essay
You do not have to discuss all three logos, pathos and ethos strategies in your essay, but you will need to focus on a point of similarity and/or contrast between the articles. Remember the Rhetorical Questionnaire. (Some articles contain a small picture to help sell their points—you can make use of the pictures in your analysis, but keep it brief. Discussion of the pictures cannot take up a large portion of your essay.)
Many consider this speech the “epitome of modern Rhetoric.” In his speech, King utilizes the three disciplines of Rhetoric, ethos, pathos, and logos, with finesse and skill.
Using all three appeals to writing, this essay makes ..
I would like you to examine these similar yet very different organizations for their use of Rhetorical Appeal and Situation. How effective are these websites? Who is the intended audience? What are their primary purposes? Which Rhetorical Appeals do these websites use to engage their audience?
I would like you to pay close attention to which sites use all strategies (ethos, pathos, logos) and those that employ one or two but not all three.
For Ethos, ask yourselves: Is the author establishing their moral position? If so, what is that position? Is this position effective for all audiences or just a few? Is the text challenging your credibility? In other words, is your credibility called into question if you were to disagree with their argument?
For Pathos, ask yourselves: Is the text attempting to elicit an emotional response? Which one? Is the emotional argument effective?
For logos, ask yourselves: Is there any factual data included in their information? If so, what? Do they employ rational arguments instead of trying to elicit emotional or moral reactions?
I have done my best to represent the best and worst of differing political viewpoints (e.g. I have included websites that I feel are more effective and less effective for both liberals and conservatives), and my intention is not to persuade your political opinion. We are not here to discuss our own political opinions. Instead, we should focus on the opinions and assertions represented in the texts and how effective or successful the author is.
Whenever you read an argument you should ask yourself: Is this persuasive? And if so, to whom? How is it trying to persuade readers? Does the author use rhetorical appeal to effectively make their case? There are several distinct ways to appeal to an audience. You can make a rhetorical appeal by trying to manipulate someone's emotions (pathos), convincing someone you are a credible, honest, and ethical source (ethos), or by offering original data or convincing evidence (logos). These appeals are intrinsic to all arguments or assertions, and often times you will discover that an effective source text uses a little bit of all of them.
Ethos: Ethical appeals establish the credibility and goodwill of the author or of the sources used to support an argument. Where and how does the author explain his or her related background or establish the credibility of the sources used?
Pathos: Emotional appeals draw on the readers’ emotional response to the subject and on shared beliefs and values. Where does the author use language and/or create images that are emotionally charged?
Logos: Logical appeals use reasoning and evidence to support an argument. Logical appeals draw on facts, statistics, research, financial costs, observations, and experiments to reach conclusions using logical schema. Where and how does the author use evidence? What kinds of evidence are used? What logical schema does the author draw on to interpret the evidence?
Read the essays by D’Addario, Dumenco, and Rodriguez listed above. For each essay briefly explain how you view the writer’s purpose–what are they trying to explain, to inform, to argue? Then briefly explain how the writers use each strategy (the appeals–ethos, pathos, logos) to develop his or her purpose. One example from each essay for each of the appeals is fine, but you are welcome to discuss more. Analyzing the appeals is something you do everyday when you evaluate the credibility of information you receive from friends, family, the internet, and other sources. We are just foregrounding the process here as practice for writing your paper.
For this assignment, I want your analysis to emphasize the three major appeals: ethos, pathos, and logos. You must use one or all of these terms correctly in your essay.
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