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Suburban Regional Shopping Essay - 1019 Words
For purchases where shoppers chose to buy in-store rather than online, the leading factor swaying that decision are because they can see and feel the products before they buy (51 percent) – no surprise there.
I recently wanted to upgrade my cycling glasses and settled on a pair of Oakley Jawbreakers. So down to the Oakley store we go. I was able to find a model I liked but not in the lens I wanted. I quickly compared pricing in store to online and found that the store was a $100 more expensive (roughly a half) . I settled on buying this through Wiggle in the end and also went for an aftermarket lens which I trusted.
Your Most Convenient Place to Buy Essay Online
A third (33 percent) said they chose to make a specific purchase in-store rather than online because shopping is easier in-store – compare this to the 28 percent who felt that online shopping was easier. The next highest reason for choosing in-store is that returns are less hassle (29 percent), closely followed by the fact that the shopper is routinely shopping there already (28 percent). The fifth most popular influencer for buying in-store was equally divided between getting better information and saving money (both 22 percent).
Ho hum, you say. Of course! However, four of those reasons for deciding to buy online also show up in the top five most important factors that drive people to buy in-store.
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A recent report from GFK Global, which surveyed 23,000 shoppers, busts a few myths and delivers some surprising insights into the drivers of online purchase decision-making.
An interesting report released this month by presents some persuasive insights into the core drivers informing customer’s choice of purchasing online versus in-store. Conventional wisdom (and most evidence) suggests the appeal of online shopping is cost savings, broader choice, immediacy and convenience. Conversely, in-store shopping is perceived to appeal for the face-to-face interaction, instant gratification of receiving goods upon purchase, and the tactile experience of physically interacting with product.
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Compare or contrast shopping at stores and shopping ..
The most important factors that shoppers say swayed their decision to make their purchase online rather than in-store are: saving money (the clear leader at 55 percent), easier shopping (28 percent), a better selection of goods (26 percent) and faster shopping (25 percent). The fifth most popular factor was equally divided, with one in five shoppers (21 percent) saying they chose online because they get better information there, and the same number saying it was because they are routinely shopping there already.
shopping at stores and shopping online is time
However, GfK’s FutureBuy study reveals that the division is not as clear cut as expected. GfK asked 23,000 shoppers within 17 industries across APAC, LATAM, Europe, North America and the Middle East to think about the last time they were deciding whether to purchase something online versus in a store, and indicate what swayed their decision one way or the other.
Shopping in the store takes more ..
“These results point toward two key implications,” said James Llewellyn, director of shopper research at GfK. “The first is that the drivers for physical retail versus online retail are not differentiated to the extent that we expect. For example, expert advice is not a key distinguisher one way or the other. To sustain footfall, it is therefore imperative that retailers (and their manufacturer partners) innovate to create reasons to visit, to increase propensity to buy your store, category or brand. We expect that, despite a brief hiatus, physical retail touch points will become more important than ever.
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