Reading sport critical essays on power and representation

Most of the research using age as a meaningful category of analysis has focused on the impact of sport media on young adults. Lines () argued for and produced a study examining the intersection between texts and how young audiences interpret those texts. Employing multiple methods, Lines combined a discursive analysis of sporting events coverage (coverage of the European Football Championship, Wimbledon Tennis Championships, and the Atlanta Summer Olympics, all in 1996) with a case study of 25 young people’s media consumption. She did not specify the actual ages of the young people examined in her study. Throughout her detailed analysis, she emphasized their youth and adolescence. For example, “the adolescents were active, critical and sometimes resistant to messages in the texts. Their readings of the sporting texts were negotiated – young people see openness and complexity of messages within the narratives” (). This work demonstrates that even at a young age sport spectators can be active and critical consumers of sport media.

Some people study media to make claims about media ingeneral—that is claims that can be generalized to a large section of media—suchas a channel (television) a genre (primetime family shows, sports, country& western music), or to a specific genre within a specific channel (printjournalism; television advertisements). Others seek to determine if exposure tomedia has effects on individuals (does it make us more apathetic aboutviolence? Does it lower women’s self-esteem? Is it associated withaggressiveness in children?). Studies of either of these types are consideredto be (cause-effect, variables, prediction, generalizable claims of Truth). Studiesin this line usually measure variables and do statistics to see if there are (ex: Are women and men represented differently incountry & western, rap, and Christian videos? Do Blacks and Whites reactdifferently to racial representation in commercials aimed at children?) determine whether there are (Is girls’ self-esteem related to their use ofteen fashion magazines? Do people who read rifle and gun magazines rate higheron ethnocentrism than those who do not?).

Critical essays on power and representation

Birrell, S., & McDonald, M. G. (2000). Reading sport: Critical essays on power and representation. Boston: Northeastern University Press.

Trujillo, N. (2000). Hegemonic masculinity on the mound: Media representations of Nolan Ryan and American sports culture. In S. Birrell & M.G. McDonald Reading sport: Critical essays on power and representation (pp. 14-39). Boston: Northeastern University Press.

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